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10.Maximizing Marketing Returns through Content, Frequency, and Multiple Channels (membershipmarketing.blogspot.com)
We live in a time of tight marketing budgets. So what is the best way to allocate limited dollars to maximize response. Increasingly marketers are finding that using multiple marketing channels in a focused time period and including valuable content in communications can help lift response. Here are some real life examples of how these techniques can be applied.
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11.
Being in Michigan it is no news that many people are being forced to leave an industry they have known for decades and use their skills in another field. How do associations go about attracting people who are changing careers and make their group more viable to help these individuals who might become great members in their new careers?
I have written a bit on this career search subject as an adjunct marketing professor and career coach and would be happy to research and write such an article. I would just like to be sure to run by a few people to make sure it is on target and addresses member concerns at the correct level.
Nadine Burns
NBurns@EveryMeeting.com -
12.
Getting an online community going, and keeping it going takes a little finesse. I'd like to cover the common mistakes people make.
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13.
Member rates, early birds, group discounts, promo codes--there are so many ways to price conference. Which ways help get your conference sold? I think this should deal with some word of mouth concepts, and talk about how so many tech conferences are giving influencers word of mouth discounts to share with their followers.
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14.
There are many ways to create your marketing materials: agency, in-house, freelancer. How can you determine the best fit for your organization? This article would dive into pros and cons of different alternatives. I would love to write this article if there's interest!
Sharon Bending
www.bendingdesign.com -
15.
How your AMS can help improve retntion and recruitment efforts. Types of data, queries, etc.
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16.
Some associations are using bloggers in various ways: to promote awareness of campaigns, around events, to evaluate products, etc. Now that the FTC has released their revised guidelines for bloggers, what do associations need to know about the regulations? The last thing any of us want is to put our members on the spot or in a legal bind--what do we, as associations, need to do when recruiting bloggers for a particular purpose to ensure we're not puting their integrity on the line?
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17.
Exploring ideas for building ever-expanding, highly qualified prospect lists for the purposes of member recruitment and selling products/programs. One idea might be what IGDA did, creating a "free membership" to drastically grow their database and reach to anyone in their industry.
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18.
What are the most important data for making decisions? How do you get the data and apply it if it's not all in a single database? What can marketing folks, managers and executives, do tomorrow to start creating a more data-driven marketing environment in their organization?
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19.
What would be different if your marketing department was more involved in the program development for your conference? Or if the conference department was more involved in the marketing of the event? This article would cover ideas that can be built-in to the program to make marketing the conference more effective.
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20.
A new case study on how grading your members on an engagement scale can help you make better marketing decisions.
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21.
New ideas about branding now that anyone can seemingly represent your association online simply by starting a Facebook group or a Twitter account. I'd like to see this article talk about ways to collaborate with your fans to help them rally around your brand I'd also like to see the article talk about how you can be very clear about your official voice and brand, both online and in real life.
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22.
A couple of blog posts have been focusing on the idea of stranded evangelists--people inside organizations who have the tools and the know-how to make social media programs work, but have no buy-in from above (or from people they manage.) It seems like this same concept can be applied to marketing evangelists.
Anyway, this article would be about how a "stranded evangelist" for marketing changes can work to change their situation. Check out Jamie Notter's blog post here... http://www.getmejamienotter.com/getmejamienotter/2009/09/stranded-or-leading.html And this one from Maggie McGary... http://www.mizzinformation.com/2009/09/stranded-evangelists-shouldnt-stay.html
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23.
Last month, the Chicago Tribune ran a feature article on how microbreweries were enjoying brisk sales while bigger labels such as Bud and Miller saw sluggish sales during the current recession. The author pointed out that microbrews had "fans" while the other brands had "customers." As a result, fans were less price sensitive and more loyal even during tough times.
Are your members customers or fans? This article will highlight some of the best practices by associations who were able to build a fan base amongst their members. It will also provide tips on how to create your own fan base within your industry.
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