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A couple of blog posts have been focusing on the idea of stranded evangelists--people inside organizations who have the tools and the know-how to make social media programs work, but have no buy-in from above (or from people they manage.) It seems like this same concept can be applied to marketing evangelists.
Anyway, this article would be about how a "stranded evangelist" for marketing changes can work to change their situation. Check out Jamie Notter's blog post here... http://www.getmejamienotter.com/getmejamienotter/2009/09/stranded-or-leading.html And this one from Maggie McGary... http://www.mizzinformation.com/2009/09/stranded-evangelists-shouldnt-stay.html
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