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Some associations are using bloggers in various ways: to promote awareness of campaigns, around events, to evaluate products, etc. Now that the FTC has released their revised guidelines for bloggers, what do associations need to know about the regulations? The last thing any of us want is to put our members on the spot or in a legal bind--what do we, as associations, need to do when recruiting bloggers for a particular purpose to ensure we're not puting their integrity on the line?
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ditto - so timely, and HAS to be addressed soon for associations that utilize reviewers, have relationships with affiliates, etc. etc.
Yes! Blogger relations is something associations need to get much better at pursuing and of course you need to know how to navigate these kinds of thorny issues.